Writing Good Narratives in a Data-Driven Organization

Abstract

Written communication in today’s organizations has more impact than ever before. Particularly, from personal, confidential, legal documents to media and public articles read by millions daily, people are always surrounded by an ever increasing amount of data which is being generated and distributed continuously. This paper outlines the importance of purpose-driven written communication, the methods of generating meaningful data analysis, transforming findings into good narratives and visuals, exposing a few principles of publishing and presenting it to its target audience in a meaningful manner and through effective communication methods